Marketing ploy or innovative method to raise awareness?

Is Bell Let’s Talk Day a clever marketing ploy or a generous and innovative method to raise awareness (and tons of money) of mental health issues?

Call me naïve, but I think the latter.  If it was a marketing ploy they would offer to donate 5 cents for every NEW CUSTOMER that tweeted, posted, shared, etc.  Obviously they could only reward the phone calls and texts from their own customers, but all other methods of communicating the Let’s Talk message was open to all forms of social media, using any account, anywhere.  Rewards were generated from people all over Canada and around the world, regardless of who provides their cell phone or internet services.

Another argument could be made on the fact that BCE ( Bell Canada Enterprises) is not in the health care industry.  Yes, they are a telecommunications mogul here in Canada, but only a company with that status could achieve such success raising money for initiatives they have no monetary stake in.

The fact is mental health is fast becoming a major issue in societies worldwide.  The more people made aware of the issue, the more money is raised.   The more money raised, the more progress will be made.  Social media is definitely a clever way to promote global awareness.  After all, social media is the reason we now live in a very small world.

I don’t mind saying I am getting tired of all the negativity, the “glass half full” attitudes, the nay-sayers.  Yes, mental health should be talked about all year around and not just on one day.  But, which other major fundraising events, telethons etc happen more than once a year?  If other companies or groups think they can do a better job at raising awareness and money, let them put their money where their mouth is. What have we got to lose by participating? Not a thing.  Bell is the one footing the bill.

Results are in.  Last year (2017) results tallied 131.7 million interactions which raised 6.6 million dollars.  This year 138.4 million interactions raised 6.9 million dollars.  Good job folks, and Bell, and yes, keep talking!

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Bell Lets Talk Day

 

Today, January 31, is Bell Lets Talk Day.  Bell Canada will donate 5 cents to Canadian mental health for each mobile and long distance call or text, Bell Let’s Talk Day video view on social media, use of the Bell Let’s Talk Facebook frame or Snapchat filter and #BellLetsTalk tweet or retweet.  Texts and phone calls must be from Bell, Bell Alliant, or Bell MTS customers.  If you have an IPhone, be sure to turn off your imessage before you text to ensure your texts are included in the count.

Bell Lets Talk Day

 

Do what you can to help this awesome cause.  Let’s see if we can beat the incredible 2017 results!

 

 

Let’s Talk Day sponsored by Bell Canada a huge success

Yesterday’s post sharing a promotion Bell Canada created to raise awareness and money for mental health was to encourage participants far and wide.  Today I am posting to show how effective the promotion has been since its inception.  The numbers for 2016 in the chart were not yet complete when the chart was published, but it shows how successful the campaign is and how it continues to grow each year…

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Aimed at raising both awareness and money for mental health, Let’s Talk Day appeals to all ages, especially the teenagers whose suicide rate has risen dramatically over the past few years.  What better way for them to express themselves than the social media they are so familiar with and dependent on.  The final totals for yesterday were fantastic…

A new Day record. 125,915,295 calls, texts, tweets and shares – and $6,295,764.75 raised for Canadian mental health.

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Here are a few pictures I copied off of Twitter that are symbolic of how people feel about mental health…

 

My favourite picture I saw circulating on both Twitter and Facebook was a sketch (origin unknown) of the faces of Robin Williams in a few of the roles he has played…

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Robin Williams’ face is familiar to just about everyone.  His suicide stunned and saddened the whole world in 2014.  His quote “All it takes is a beautiful fake smile to hide an injured soul” is stunning and yet simple in its message;  mental health can affect and take its toll on anyone.

My favourite tweet on Twitter yesterday was…

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Raising over $6 M in one day is one thing. Raising awareness and understanding for 365 days: Priceless.

…a great message to end this post with.  Let’s not forget about the importance of talking and caring and understanding.  Today and every day…

Today is Bell’s Let’s Talk day for mental health

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Bell’s Let’s Talk Day is a promotion to raise awareness for mental health.  Bell will donate 5 cents to mental health initiatives for every:

  • Text message sent (by Bell or Bell Aliant customer)
  • Mobile & long distance call made (by Bell or Bell Aliant customer)
  • Tweet using #BellLetsTalk
  • Share of the Facebook image

 

If you are not a Bell or Bell Aliant Customer, you can participate by tweeting on Twitter using the #BellLetsTalk hashtag or sharing the image circulating on Facebook.

Let’s talk to raise awareness and money for a great cause!