Marketing ploy or innovative method to raise awareness?

Is Bell Let’s Talk Day a clever marketing ploy or a generous and innovative method to raise awareness (and tons of money) of mental health issues?

Call me naïve, but I think the latter.  If it was a marketing ploy they would offer to donate 5 cents for every NEW CUSTOMER that tweeted, posted, shared, etc.  Obviously they could only reward the phone calls and texts from their own customers, but all other methods of communicating the Let’s Talk message was open to all forms of social media, using any account, anywhere.  Rewards were generated from people all over Canada and around the world, regardless of who provides their cell phone or internet services.

Another argument could be made on the fact that BCE ( Bell Canada Enterprises) is not in the health care industry.  Yes, they are a telecommunications mogul here in Canada, but only a company with that status could achieve such success raising money for initiatives they have no monetary stake in.

The fact is mental health is fast becoming a major issue in societies worldwide.  The more people made aware of the issue, the more money is raised.   The more money raised, the more progress will be made.  Social media is definitely a clever way to promote global awareness.  After all, social media is the reason we now live in a very small world.

I don’t mind saying I am getting tired of all the negativity, the “glass half full” attitudes, the nay-sayers.  Yes, mental health should be talked about all year around and not just on one day.  But, which other major fundraising events, telethons etc happen more than once a year?  If other companies or groups think they can do a better job at raising awareness and money, let them put their money where their mouth is. What have we got to lose by participating? Not a thing.  Bell is the one footing the bill.

Results are in.  Last year (2017) results tallied 131.7 million interactions which raised 6.6 million dollars.  This year 138.4 million interactions raised 6.9 million dollars.  Good job folks, and Bell, and yes, keep talking!

 

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Bell Lets Talk Day

 

Today, January 31, is Bell Lets Talk Day.  Bell Canada will donate 5 cents to Canadian mental health for each mobile and long distance call or text, Bell Let’s Talk Day video view on social media, use of the Bell Let’s Talk Facebook frame or Snapchat filter and #BellLetsTalk tweet or retweet.  Texts and phone calls must be from Bell, Bell Alliant, or Bell MTS customers.  If you have an IPhone, be sure to turn off your imessage before you text to ensure your texts are included in the count.

Bell Lets Talk Day

 

Do what you can to help this awesome cause.  Let’s see if we can beat the incredible 2017 results!

 

 

Suicide Prevention Hotline

Suicide, especially amongst young adults, is rampant in today’s society, all around the world.  My nephew in Texas asked his Facebook friends to post this number, (the words below the number are his) which inspired me to write this post.  Please share this number, it is operational in both the US and Canada.

 Suicide Prevention Hotline (USA and CANADA)
1-800 273 8255
It’s OK not to be OK
22 a day is too high

 

suicide

There’s a pill for that

Today’s society seems to rely on a pill or medication for everything, with many doctors quick to write a prescription to get their patients out the door.  Everything from acne, anxiety, mood swings, constipation, mental decline and insomnia to Attention Deficit (ADD), high cholesterol, high blood pressure, obesity, asthma and more is treated with medication instead of researching why the problem exists in the first place.  Fixing the symptoms instead of fixing the underlying issue is what I call a “band-aid fix”

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Reasons like an unhealthy lifestyle, poor diet, lack of exercise, increased sugar and GMO consumption, reliance on man-made drugs, as well as sensitivities to foods and environmental toxins are often overlooked because they take too much time to pinpoint and change.  It is faster and more convenient to pop another pill.

Today we are finding out just how dangerous these prescription drugs can be.   Throughout the years it has been common for high school and college/university students to experiment with alcohol and drugs.  The relaxed to euphoric feelings and reduction of negative emotions associated with their use is enticing.  What the users often do not realize is that both alcohol and drugs depress the nervous and respiratory systems so too much of either can diminish that euphoric feeling or buzz pretty quickly.

The problem today lies within the type of drugs being used as well as the combination of drugs and alcohol.  Painkillers such as Fentanyl and Percocet are a prevalent choice because they are readily prescribed, easy to get (often from household medicine cabinets) and result in a quick buzz.

  • Fentanyl is an opiate, prescribed for moderate to severe pain (often for cancer patients) but is fifty to one hundred times more powerful than morphine, and up to forty times more powerful than heroin.
  • Percocet is prescribed for mild to moderate pain, but in addition to the opiate oxycodone, Percocet contains acetaminophen (aka tylenol) which is toxic to the liver.  Alcohol use alone causes liver stress and damage; adding Percocet to the mix can cause complete liver failure, coma, and death.

If the availability of stronger drugs isn’t enough of a problem, counterfeit drugs such as Fentanyl-laced Xanax are popping up in communities everywhere adding unknown lethal chemical compounds in unknown doses to the mixture.  These synthetic versions, often produced in China, shipped to Mexico then smuggled into the USA and Canada, are readily available in large amounts on our streets. They are causing a rampant amount of overdoses causing liver and respiratory failure and often leading to death.

Here in Kanata, a local dad is bravely speaking out about his own struggles with his daughter’s addiction.  Going a step further, he is organizing meetings for parents to talk about and find ways to deal with this growing nightmare.   A local teen is speaking up too on the attraction and dangers of counterfeit drugs.

On a national level,  perhaps some of the money raised recently (annually) through the Bell Let’s Talk could be set aside to remove the band-aid and get to the root of this problem with our youth.

Record-setting Bell Let’s Talk results

 

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Howie Mandel is asking you to talk about mental illness, today and everyday

 

Today is Let’s Talk Day, sponsored by Bell Canada.  Celebrities like Howie Mandel, Clara Hughes, Michael Landsberg and others are urging us to talk about mental illness.  Bell Canada has, once again, stepped up to help.  All day today Bell Canada will donate  5 cents to mental health initiatives for every:

• Text message sent by Bell and Bell Aliant customers

• Mobile and long-distance call made by Bell and Bell Aliant customers

• Tweet and Instagram post using #BellLetsTalk

• View of the official Bell Let’s Talk Day video on Facebook

• Snap using the official Bell Let’s Talk Snapchat filter

Results have been incredible so far since the inception of this promotion in 2011:

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check out this LINK for more details on the amazing impact this money has made on so many organizations throughout Canada.

 Join forces with these amazing people all day to tweet, share, text, phone, snap, view, and post this important message around the world.

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Howie Mandel is asking you to talk about mental illness

 

 

Wednesday, January 25th, 2017 is Let’s Talk Day, sponsored by Bell Canada.  Celebrities like Howie Mandel, Clara Hughes, Michael Landsberg and others are urging us to talk about mental illness.  Bell Canada has, once again, stepped up to help.  All day on Wednesday, January 25th, 2017 Bell Canada will donate  5 cents to mental health initiatives for every:

• Text message sent by Bell and Bell Aliant customers
• Mobile and long-distance call made by Bell and Bell Aliant customers
• Tweet and Instagram post using #BellLetsTalk
• View of the official Bell Let’s Talk Day video on Facebook
• Snap using the official Bell Let’s Talk Snapchat filter

Results have been incredible so far since the inception of this promotion in 2011:

infographic_1_en

check out this LINK for more details on the amazing impact this money has made on so many organizations throughout Canada.

Please mark your calendars for January 25th so you can join forces with these amazing people all day to tweet, share, text, phone, snap, view, and post this important message around the world.

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